KISS rocker Gene Simmons and Gibson Guitars announced Tuesday (April 19) a new partnership that starts with the musician’s new signature Gibson model instrument, the Gene Simmons G2 Thunderbird Bass.
Has there really not been a Gibson Simmons bass yet?
Guess not. Anyway, Simmons made an infomercial-style ad for his bass, complete with a number to reach his “Bass Guitar Solutions Hotline.” It’s a working number — 1-430-BASS-GOD (1-430-227-7463) — so we called it, and all we got was insulted.
Watch the video below.
The Gene Simmons G2 Thunderbird features the classic Gibson Reverse Thunderbird body and headstock shape with a pair of T-Bird Pickups, a bound ebony fretboard with Pearloid inlays, and a Mirror Plex pickguard with a laser-engraved Gene Simmons logo.
Simmons says, “Gibson is an outstanding company and has earned its place as a leading guitar brand with fans around the world. The new G2 Thunderbird basses are all handmade in the USA, with a sound that is off the charts. The design is so beautiful and collectible, they are simply works of art.”
Gibson Brands President Cesar Gueikian adds, “We are excited to launch the first of many projects together with Gene Simmons! The Gibson Gene Simmons G2 Thunderbird Bass guitar has been more than a year in the making. It looks and sounds EPIC, and it is unmistakably Gene.”
Gueikian continues, “Working with [Simmons] is such a privilege for all of us at Gibson; he is deeply involved in every aspect of developing the guitars and planning our launch. A legendary musician who has touched the lives of generations of music fans, Gene is also a creative and successful entrepreneur. This is the first of many ways in which the G2 partnership will be paying tribute to Gene, his iconic status, and continue to inspire new generations of Gibson and Gene Simmons fans to play and create music.”
Simmons deal with Gibson will eventually see other G2 products across other Gibson Brands, including Epiphone and Kramer, a press release says. It sounds similar to what Dave Mustaine recently hatched with the company for his signature model guitars.
The Simmons bass is on sale now at gibsonguitars.com for $2,799.00 — a drop in the bucket for someone like Simmons, the KISS bassist and unrepentant “Rock is Dead” proselytizer who makes money at what he calls an “Olympic” level.
Gene Simmons Gibson Bass Commercial
Gibson Gene Simmons G2 Thunderbird Bass
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Gibson
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