Arctic Fox is vegan and cruelty free, and even donates 15 percent of its profits to fight animal cruelty. The dye is great for your hair, because it’s free of ingredients like peroxide, ammonia, and ethyl alcohol, which strip hair. This rich red, with the cool name “Poison,” is shaded with orange undertones, which means it will keep its red shade as it fades, rather than morphing into pink. Put it over lighter hair for vibrant red, or over darker hair for a nice tint.
